Web Analytics Case Study
Web Analytics Case Study
Company was founded in 1998 to assist sports clubs and administrators with those day-to-day routine chores associated with playing sports.The client is one of the fastest growing company in Europe’s tech cluster. Client wanted to develop a software to record the customers’ behavior on a website.Overview
The goal was to study the end user activities and the decisions customer make before buying a product
online.
Cogentix Systems studied these requirements and formulated a complete roadmap detailing out the development
considerations and methodology for building the custom software. The solution was successfully deployed
to cloud computing platform. The client’s focus area has moved to this product and now it is the most
profit making product for the organization.
Challenges
After careful analysis and going through the development considerations, the project was very
challenging. We had to develop custom tools and technologies to support many of the features.
- To record the user activities and store them in database.
- To replay the recorded streams.
- Ability to play, pause, forward or back play sessions.
- To generate heatmaps where the customer landed.
- To generate funnels.
- To provide the form analytics.
- To record the fields drop off.
- To record the conversions
- To build a platform to integrate other API like Google Analytics, Campaign monitor etc.
- Custom reports for all user activities
- Build the subscription mechanism.
Solution
We developed the product with the capabilities and a strong back-end admin section. The end product is
hosted on the cloud and a seamless integration could be easily done with any website.
Some of the major activities done to provide the required solution included –
Some of the major activities done to provide the required solution included –
- Design of a detailed strategy to analyze various requirements.
- Database was designed to support the terabytes of user data
- Windows Services and SQL jobs were written to handle the huge data
- The back-end admin UX was carefully analyzed and the UI was generated, which would be very interactive for end users.
- Engineered the DAL layer for maximum performance with the SQL
- Custom light weight JavaScript platform build to interact with the browser
- Build custom data migration strategies
- Build drag and drop reporting capabilities
- Easy installation, just need to include a script in the website and this software will record all the user activities
Results
The product is now the core business area for the client. The client business has improved a lot and
among the fastest growing tech companies in the entire Europe.
- Increased market share due to easy adoptions
- Lowers the customers advertise cost
- Ability the concentrate on the focus area
- Easy to play and see the customers’ behavior
- Get powerful visualizations and insights into your customers’ experience
- Identify and improve issues within your online customer journey
- Significantly increase your conversion and reduce abandonment
- Transparent and easy subscription based model
- Easy to conduct AB testing
- Easy to check for new features and add-ons to the website